Xceptional Team
The Pros and Cons of Artificial Intelligence in Marketing
Advancements in technology bring a lot of change to every facet of our lives – especially how we work. The adage of “work smarter, not...
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Máté Gerner
- May 23, 2023
- 2 min
Hottest Trends in E-commerce Right Now
The 2020 pandemic changed a lot about the way we live, including how we shop. With covid-era restrictions in place, online shopping...
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Xceptional Team
- May 7, 2023
- 2 min
Common Misconceptions about Marketing
Marketing is so ingrained in our lives, yet it’s wildly misunderstood. Many people claim to have a full grasp of what marketing is, but...
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Xceptional Team
- Apr 8, 2023
- 2 min
Understanding Influencer Marketing
In this article, we'll answer some of the fundamental questions about influencers and their purpose in marketing.
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Xceptional Team
- Mar 16, 2023
- 2 min
3 Top Ways to Increase Audience Engagement
As a business owner or marketer, you understand that your audience is the lifeblood for your product or service. You know that without...
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Xceptional Team
- Feb 16, 2023
- 2 min
Why Audience Segmentation is So Important
Why Audience Segmentation is Important When cleaning out promotional emails from your inbox, have you ever wondered why you were...
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Xceptional Team
- Jan 31, 2023
- 2 min
4 Methods to Manage Your Online Reputation
Whether you are in business or embarking on a personal brand journey, your name will be what defines you. What that means is your brand...
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Xceptional Team
- Jan 16, 2023
- 2 min
The Pros and Cons of Gating Content
The gating, or restriction of downloading content until information is supplied by an individual, of content is a common practice for...
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Xceptional Team
- Dec 16, 2022
- 2 min
Tips for Building a Successful Relationship with Your Marketing Agency
Marketing is a fast-paced, ever-evolving industry that requires a lot of attention. Corporations with in-house marketing teams can...
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Xceptional Team
- Dec 2, 2022
- 2 min
3 Ways to Extend the Life of Your Content Marketing
Content is king. A popular quote by Bill Gates that is now the mantra of many marketing teams, and for good reason. Content marketing is...
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Xceptional Team
- Nov 18, 2022
- 2 min
Rebranding? Here's How to Get Started
There are endless reasons why a business may be interested in reinventing themselves – from developing a new product, moving past a...
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Tarek Elkattan
- Oct 24, 2022
- 2 min
Having Difficulty Measuring Marketing Performance? Try This...
Measuring direct conversion tracking from specific channels such as Facebook and Google can get difficult. For example, the same person...
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Jeremy Tyler
- Sep 21, 2022
- 3 min
3 Great Ways to Get More Targeted Traffic
Having trouble getting exposure and driving traffic to your website? If so, then one of the reasons could be because of a lack of brand...
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Jeremy Tyler
- Aug 25, 2022
- 2 min
The Benefits of Hiring a Local Marketing Agency
A Little Goes a Long Way: When your goal is to target customers in your area, it can be beneficial to work with a marketing agency that...
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Jeremy Tyler
- Aug 15, 2022
- 3 min
Top 3 Dog Day Care Ownership Tips
Your doggy day care manager, attendants, and staff members should know how important customer service is to this industry. When a...
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Jeremy Tyler
- Jul 7, 2022
- 2 min
TikTok Tips For Your Business
TikTok is dedicated to helping small businesses. In fact, they partnered with Hello Alice, a renowned Texas based organization known for...
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Jeremy Tyler
- Jun 24, 2022
- 2 min
Have You Heard of NeuroMarketing?
Marketing psychology, also known as neuromarketing, is the application of psychological ideologies to a marketing strategy. Want to...
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Jeremy Tyler
- May 28, 2022
- 2 min
Prepare your business for Summer 2022
Summer 22’ is around the corner, make sure you’re prepared to capitalize on all the opportunities available to your business during this...
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Jeremy Tyler
- May 11, 2022
- 2 min
How to Use Benchmarking to Improve Your Marketing
Benchmarking helps you to define the goals that you should be striving for by determining where you stand in comparison to your own past...
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Jeremy Tyler
- Mar 31, 2022
- 3 min
Want to Scale? Standard Operating Procedures Are Your Best Friend
Are you ready to see your business grow? You can’t successfully scale a company without defined and documented Standard Operating...
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