TikTok is dedicated to helping small businesses. In fact, they partnered with Hello Alice, a renowned Texas based organization known for supporting small businesses, to better understand how small and medium-sized businesses (SMBs) are navigating today’s digital world.
Small business owners must understand that digital platforms are no longer a bonus to business, but a critical tool for reaching customers and growing their business. A lot of SMBs are using emerging social media platforms such as TikTok to follow their customers and accelerate their growth. Your business needs to keep up with trends and proper social media practices to optimize growth.
Show How Your Products are Used
You don’t want this to be the only type of TikTok you’re posting, but you should look to show off your products or services. The best way to do this is to show your products being used. That could look like: showing yourself, employees, or models wearing or using your own products.
Show Your Team Packing an Order
Doing this in a video can be a fun way to show what happens behind the scenes, while also showing the care you put into each order.
This is an opportunity to show potential customers what to expect when their package arrives. It’s an even better idea if you include things like free samples, thank-you notes, or special packaging.
Shooting a time-lapse of you and your staff packing orders can be a good video to get in front of your social following. People like to see a behind the scenes look on occasion, as it makes them feel more involved in the purchasing process.
New Product Launches
Generate anticipation for your new product before it drops by teasing it on TikTok in short clips. It helps get your customers ready to buy when it becomes available and shows them that your brand is growing.
Don’t Forget that TikTok is ‘Fun and Easy to Use’
A statement on the TikTok newsroom website said: “We’ve heard from countless small businesses that TikTok has helped them launch or build their business, and some have told us that TikTok helped them survive the darkest days of the pandemic. In part, this success seems to stem from the fact that small businesses feel ‘at home’ on TikTok and are enjoying the experience. According to the report, 81% of small businesses say that TikTok is fun and 73% say it’s easy to use.”
TikTok currently is a must have tool in almost any business setting. Have fun with your posts and play around to see what sticks with your consumer base.