As a business owner or marketer, you understand that your audience is the lifeblood for your product or service. You know that without their support and interest, your business can suffer. But with so many other people in the market, and with the surge of social media usage, it can be overwhelming to figure out how to increase engagement from your audience.
First things first, if you do not already know your target segment – start there. You can learn why audience segmentation is so important here. Once you understand your segment, you can better supply opportunities for them to engage with your business.
Improve your visuals
It’s so obvious that sometimes it gets overlooked, but an easy way to increase engagement on your website and social channels is to enhance your creative look. By taking greater care in the visual representation of your product or service, the more likely you are to garner and keep engagement.
People like to look at interesting things – use visuals to grab their attention and then carry them through your website and social profiles. When done correctly, you can develop a unique visual representation of your business that helps differentiate your brand.
If you’ve done any shopping online recently, you’ve likely noticed that many brands include a “You may also like…” or “People who viewed this also viewed…”. This type of recommendation gets your audience browsing on more pages, spending additional time on your website and increasing the chances that it converts to a sale, download, engagement, etc. This technique can be used for just about any service or product and is especially useful if you supply content like eBooks, blogs, and other forms of media.
Interact on social media
Meeting your audience where they spend their time (on social media) is a great and inexpensive method to boost engagement. In fact, it’s as easy as responding to comments and resharing photos that your customers have posted. This type of communication with your customers boosts your overall reputation and puts a positive spotlight on your brand. Your audience will feel included in the business and feel a deeper connection with your mission – making them more likely to be a repeat customer and continue to engage with your profiles.
Learn how you can leverage Instagram’s algorithm to increase engagement here.
Promotions and sales
It’s no secret that everyone loves a deal. If you’re able to, consider a special promotion or sale to help boost your engagement. There’s a reason almost every business does it – because it works! This tactic can bring in new clients, as well as previous clients who may have not completed a purchase in several months.
When utilizing a promotion, be sure to drive home the benefit of your service or product. This increases the perceived value of the deal and can develop increased brand loyalty by reminding customers how your business impacts them.