Social media is one of the easiest ways to build an online reputation for your business. Platforms like Twitter, Facebook, Pinterest, and Instagram allow you to share nearly any type of content you can imagine with your audience — the hard part is creating the content you want to share in the first place.
In addition to varied social media platforms, the Internet is also host to resources that you can use to help you generate effective marketing content for your business’s social media page. Whether you use online tools to create content yourself or look for outside help, the Internet can help you.
Canva can help you create attractive graphics for social media posts, email campaigns, logos, and more. The best part about Canva is that you have free access to thousands of professional templates and types of designs.
You only need to pay for the service if you want features like automatic posting to your social media accounts, access to stock images, and the ability to save your designs as templates for future content creation.
Like Canva, Placeit offers templates for different types of content like videos and logos and includes access to thousands of mockups to help you plan content for your social media.
Placeit’s library of mockups and design templates is constantly changing, and you can find new templates for content creation every day.
Create a Private List on Twitter
If you have a Twitter account, you can access practically unlimited amounts of easily shareable and potentially viral content. You can also use Twitter to create private lists of accounts of big-time businesses and people in your industry so you have a constant stream of content that you can share with your audience with a simple click of the retweet button.
Influential people in your industry are also an excellent resource for you to use as a business owner to stay on top of the latest trends.
Hire a Freelance Writer
Platforms like Upwork and Freelancer can connect you with freelance writers who specialize in creating social media content. If you lack social media savvy to regularly create content for your business, a freelance writer can be an affordable option to get high-quality content to share.
Many freelance writers also have experience with search engine optimization and can help increase traffic to your website or social media pages.
Set Aside a Day to Create Content
If you are committed to creating your own content for social media, one of the best things you can do is set aside one day of each week to create content for the following week. By working in advance, you can allow yourself time to develop varied, engaging content that appeals to your target audience.
With the average phone’s camera quality, you can take professional videos and pictures no matter your budget. Some online tools will even allow you to schedule your social media posts so you can prepare an entire week’s worth of content on the same day.
As you can see, creating content for social media isn’t as complicated as it may initially seem. While it may seem daunting at first, once you get going, it’s pretty easy to build the momentum needed to help grow and sustain your online presence.
We hope these essential tips can help guide you toward a strategy that works best for you and your business so that you can thrive online.