Xceptional Team
Top Tips to Make Your Business Standout in a Crowded Market
Aside from developing a product or service that benefits your target segment, here are some tips to help your brand standout in a crowded in
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Tarek Elkattan
Oct 24, 20222 min
Having Difficulty Measuring Marketing Performance? Try This...
Measuring direct conversion tracking from specific channels such as Facebook and Google can get difficult. For example, the same person...
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Jeremy Tyler
Mar 17, 20222 min
Is TikTok Right for Your Business?
TikTok is exploding in popularity, and that may have you wondering if now is the time for your business to join the platform. There are...
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Xceptional Team
Feb 2, 20222 min
Why Trial and Error Are So Important to Your Marketing Strategy
The digitalization of marketing and brands and a dramatic change in customer behavior have made marketing campaigns briefer over time....
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Xceptional Team
Dec 5, 20212 min
4 Marketing Trends You Should Know for 2022
A lot is changing in the world of marketing, especially in the online world. New privacy concerns and standards are rapidly changing the...
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Xceptional Team
Nov 24, 20213 min
How to Identify Your Target Audience
Identifying your target audience can make your marketing campaigns significantly more cost-effective. This is because they help you to...
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Xceptional Team
Nov 11, 20213 min
Small Business Goals to Start the New Year Right
As the end of the year quickly approaches, there are some things that all business owners, no matter what kind of business you have,...
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Xceptional Team
Oct 13, 20212 min
6 Halloween Marketing Ideas for Your Local Business
Halloween is a time of year when customers go into a buying frenzy. It marks the unofficial start of the impending Holiday season, and...
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Xceptional Team
Oct 3, 20212 min
How Apple’s Email Privacy Changes Will Affect Your Business
For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the...
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Xceptional Team
Jun 14, 20213 min
Why Building Your Customer Lists is More Important Than Ever and a Few Ways To Do It
Third-party cookies have been an essential tool for small businesses to track customer movements around the internet. The problem is...
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Xceptional Team
May 27, 20213 min
Marketing Automation: Why Is It So Important, and How Do You Implement It?
Marketing is a lot more complicated now than it was before the internet came around. As you can probably imagine, the invention of the...
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Xceptional Team
Apr 12, 20213 min
5 Easy Ways to Generate Social Media Content
Social media is one of the easiest ways to build an online reputation for your business. Platforms like Twitter, Facebook, Pinterest, and...
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Xceptional Team
Mar 19, 20212 min
3 Market Research Strategies for New Products or Services
Effective market research is essential for getting the most out of your marketing campaigns. Market research can help you learn more...
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Xceptional Team
Feb 24, 20212 min
How To Take Advantage Of Viral Topics
Taking advantage of a viral topic is an excellent way for small businesses to launch themselves to success. By paying attention to the...
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Xceptional Team
Feb 5, 20212 min
What is Inbound Marketing? (…and How to Do It Well!)
Inbound marketing is the process of reaching out to your customers through relevant, helpful content that encourages them to buy your...
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Xceptional Team
Jan 28, 20212 min
How Digital Marketing Can Grow Your Business
In a society that is increasingly reliant on technology, and with the COVID-19 pandemic still in full-swing, digital marketing is the...
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Xceptional Team