TikTok is exploding in popularity, and that may have you wondering if now is the time for your business to join the platform. There are more than a billion users, and estimates are that about half are in the United States.
With that many users and the platform itself launching new business tools, the real question might be, why haven’t you signed your business up for TikTok yet?
Is TikTok Good for Business?
The general answer is yes, TikTok is great for business. It is another social media platform that gives you access to a broad audience of people who might be interested in your products or services.
Of course, TikTok isn’t right for every single business out there. It works best for companies with a target demographic under thirty that have more of a fun-loving approach to marketing. However, don’t be fooled. TikTok isn’t just made up of a bunch of teenagers; they have a broad base of users. Also, just because the content is fun doesn’t mean it has to be silly or immature.
One of the best things about TikTok is that making content for this platform doesn’t need to involve a marketing agency or a video production team. You just need to be a bit creative and have a good time with it. Recording videos on your phone that introduce your products or services is pretty easy to do, and it is a great place to start.
TikTok Content for Your Business
Since making the content yourself is easy to do, you shouldn’t feel intimidated by it. If you don’t like your first few videos, just erase them and try again.
Here are a few types of content that work well on TikTok with its users:
Challenges: Challenges are fun and can get lots of people involved fast. They can even help your video go viral. Just make sure that any challenge you come up with is fun and safe.
Employee-Created Content: People love these videos because they make your business more personable and likable. They give you an authentic feel on social media.
User Created Content: This is great because when you share someone else’s content, they are far more likely to notice and share yours.
Advertising: Of course, you should be using this platform to advertise your products and services. That is the best way for other platform users to find out about them!
Influencer-Created Content: Influencer content is a big thing, and it can effectively get your name out there and help build your brand reputation. Influencers are just as important on TikTok as they are on any of the other social media platforms that you use. If you think you are too small or that influencers are too expensive, consider local celebrities.
Try TikTok Today
You truly have nothing to lose by trying TikTok. It’s a simple way to help elevate your brand, improve its reputation, and give you an avenue to engage with your customers directly.
Remember to keep it light-hearted on TikTok, but also remember your brand voice and values and ensure that they shine through in everything you post.