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  • Writer's pictureXceptional Team

Strategic Planning: A Cornerstone for Success in the FEC Industry

In the bustling world of Family Entertainment Centers (FECs), staying ahead of the game requires more than just offering thrilling attractions and fun-filled experiences. It demands meticulous planning, foresight, and strategic execution, especially when it comes to campaigns and promotions. At Xceptional, we understand the pivotal role that strategic planning plays in the success of FEC businesses. Today, we delve into the importance of planning campaigns and promotions well in advance and how our campaign promotion framework sets our clients up for success.


Why Planning Matters


In the FEC industry, where competition is fierce and customer expectations are ever-evolving, spontaneity simply isn't enough to stand out. Planning campaigns and promotions months in advance provides FECs with the necessary runway to brainstorm fresh ideas, craft compelling messaging, design eye-catching visuals, and secure strategic partnerships. This proactive approach not only ensures a cohesive and impactful marketing strategy but also allows for effective coordination across all channels.


The Xceptional Approach


At Xceptional, we believe in leveraging a holistic approach to marketing that maximizes our clients' reach and impact. We start by running promotions through our normal marketing channels, such as email, SMS, organic social media posts, in-store signage, and meta ads. These channels serve as the foundation of our marketing strategy, allowing us to engage with our audience consistently and effectively.


But we don't stop there. In addition to our normal channels, we implement our quarterly strategies to further enhance our clients' promotional efforts. These strategies are carefully selected based on the specific goals and objectives of each campaign, ensuring that we utilize the most effective tactics to drive results. From EDDM campaigns to influencer partnerships to local digital media buys, these quarterly strategies serve as powerful tools to amplify our clients' reach and achieve their marketing objectives.


Quarterly Strategies Breakdown


1. EDDM (Every Door Direct Mail): EDDM campaigns involve sending promotional materials, such as postcards or flyers, to every household within a specific geographic area. This targeted approach is ideal for promoting special events, seasonal offers, or discounts on group bookings. EDDM ensures maximum exposure to potential customers in the vicinity of the FEC. Below is an example of an EDDM flyer campaign we ran.





2. Influencer Partnerships: Leveraging influencers in the FEC industry can significantly amplify brand awareness and engagement. Collaborating with influencers who resonate with your target audience allows you to tap into their loyal following and drive excitement around your promotions. Influencers can be particularly effective in promoting giveaways, exclusive events, or new attractions, injecting authenticity and credibility into your marketing efforts. You can find an example of an influencer partnership we ran here. 


3. Local Digital Media Buy: Digital media buys involve purchasing ad space on various online platforms, such as social media, websites, or mobile apps, targeted to a specific local audience. This strategy enables FECs to reach potential customers where they spend a significant amount of their time—online. From sponsored social media posts to display ads on local news websites, digital media buys can effectively boost visibility and drive traffic to your FEC. You can see an example of a sponsored blog post we did here


By combining our normal marketing channels with our quarterly strategies, we create a comprehensive and cohesive marketing approach that delivers exceptional results for our clients. With Xceptional, you can trust that your marketing efforts are in good hands, as we work tirelessly to elevate your FEC to new heights of success. Ready to unlock the full potential of your marketing strategy? Let's partner together at Xceptional and make magic happen.


Putting It All Together


Our approach at Xceptional isn't just about executing individual campaigns—it's about orchestrating a symphony of marketing efforts that work seamlessly together to achieve our clients' goals. Whether it's leveraging EDDM for localized promotions, partnering with influencers for organic reach, or investing in local digital media buys for targeted exposure, we tailor our strategies to align with the unique needs and objectives of each campaign.


In conclusion, strategic planning is the cornerstone of success in the FEC industry. By planning campaigns and promotions 6 to 12 months in advance and implementing a structured framework like ours, FECs can stay ahead of the curve, captivate their audience, and drive sustainable growth in an increasingly competitive market. Ready to take your FEC marketing to the next level? Let's plan for success together at Xceptional.


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