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How pairing great park management and marketing strategy helped Urban Air Crystal Lake become a high-performing park.

Overview

 

Repetition and consistency are a big part of successful marketing. In order to get potential customers' attention and keep an existing customer's attention, you need to have multiple customer touchpoints. 

 

To help Urban Air Crystal Lake achieve the goal of increasing brand awareness in their community and in turn increasing revenue, we first needed to understand what their existing pain points were and then create a strategy to not only overcome those hurdles but one that would help to digitally increase their exposure to their local demographic. 

 

Once we had this understanding it led us to create a strategy to be more organized and consistent with their marketing allowing us to capitalize on their existing digital follower base as well as implement strategies to increase their local exposure and following.

 

Strategies

Paid Social

Advertising

Content

Marketing

Email

Marketing

Community

Management

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Very thankful for how Xceptional has elevated our business! They listen and assist in the idea process.  Having their support coming out of a pandemic has been crucial to the growth of our business!

Karole Brown
General Manager Urban Air Crystal Lake

Approach

Results

AS OF OCTOBER 2022

101%

Revenue SSS
2022 vs 2021

34%

Events Hosted 2022 vs 2021

4%

Attendance

 2022 vs 2021

Conclusion

Repetition and consistency are a big part of successful marketing. In order to get potential customers' attentio

and keep an existing customer's attention, you need to have multiple customer touchpoints. 

 

To help Urban Air Crystal Lake achieve the goal of increasing brand awareness in their community and in turn increasing revenue, we first needed to understand what their existing pain points were and then create a strategy to not only overcome those hurdles but one that would help to digitally increase their exposure to their local demographic. 

 

Once we had this understanding it led us to create a strategy to be more organized and consistent with their marketing allowing us to capitalize on their existing digital follower base as well as implement strategies to increase their local exposure and following.

Work Samples

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Want to become a top performing Urban Air?

Let's chat and see how we can help.