UACL Case Study | Xceptional

Overview

Repetition and consistency are a big part of successful marketing. In order to get potential customers' attention and keep an existing customer's attention, you need to have multiple customer touchpoints.

To help Urban Air Crystal Lake achieve the goal of increasing brand awareness in their community and in turn increasing revenue, we first needed to understand what their existing pain points were and then create a strategy to not only overcome those hurdles but one that would help to digitally increase their exposure to their local demographic.

Once we had this understanding it led us to create a strategy to be more organized and consistent with their marketing allowing us to capitalize on their existing digital follower base as well as implement strategies to increase their local exposure and following.

Very thankful for how Xceptional has elevated our business! They listen and assist in the idea process. Having their support coming out of a pandemic has been crucial to the growth of our business!

Karole Brown
General Manager Urban Air Crystal Lake

Approach

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1. Have a Plan

The first thing we did was create a standard operating procedure and scope of work with Karole from UACL so we can stay organized and consistent with the marketing efforts and free up time for Karole to manage the day-to-day park operations.

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2. The Right Tools

Armed with the plan we were able to implement the right tools so we can execute the marketing plan effectively with as little interaction as possible needed from park management.

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3. Accelerated Exposure

To get as much exposure from the local community as possible we implemented boosted content strategies across Facebook and Instagram as well as organic engagement strategies to increase brand awareness, social media following, and engagement.

4. Optimize and Improve

Once we had the strategies deployed we continued to measure performance to improve the strategy and do more of what is working ultimately leading to more park sales.

Results

AS OF OCTOBER 2022

101%

Revenue SSS
2022 vs 2021

34%

Events Hosted 2022 vs 2021

4%

Attendance

2022 vs 2021

Conclusion

Repetition and consistency are a big part of successful marketing. In order to get potential customers' attentio

and keep an existing customer's attention, you need to have multiple customer touchpoints.

To help Urban Air Crystal Lake achieve the goal of increasing brand awareness in their community and in turn increasing revenue, we first needed to understand what their existing pain points were and then create a strategy to not only overcome those hurdles but one that would help to digitally increase their exposure to their local demographic.

Once we had this understanding it led us to create a strategy to be more organized and consistent with their marketing allowing us to capitalize on their existing digital follower base as well as implement strategies to increase their local exposure and following.

How pairing great park management and marketing strategy helped Urban Air Crystal Lake become a high-performing park.

Strategies

Approach

Results

Work Samples

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