Businesses, in general, exist for two main reasons: to generate new customers and to keep customers for the “long haul”. Now, there are a lot of ways to get new customers. In the not so distant past, the only way to this was through outbound marketing (newspaper, magazine, billboards, ads, TV and radio airtime, and online paid ads). To put it simply, you pay to catch your prospect’s attention. Today, with the rise of the internet and social media platforms, you no longer need to exert as much effort to gain exposure. Now you can attract people who are already interested in what you do. Original content such as blog posts and videos can provide valuable information to your target audience that will attract new leads that will turn into paying customers. Having said all of that, what’s more important is how to keep those new customers and make them sign up over the long-term. Here at Xceptional, we firmly believe that gaining our clients trust plays an essential role in maintaining a healthy working environment as well as productive business partnerships. Trust increases our competency. It’s easy to work together when the boat is sailing smoothly, but how you perform during the toughest of times is a make-or-break for any business. To successfully achieve your client’s trust, understand that an organization’s leaders are the most powerful influencing factor on whether employees trust the very company they are a part of. When trust within the organization is established, we can produce staff members that are ready and willing to represent what the business is all about. When we trust each other, it creates a boost in our confidence, which results in a higher quality of work. Trust makes us happier. No one would want to work in a friendless environment. Once we realize that it is not us against the world, rather it’s us and our team and clients caring for one another, we can understand that we don’t have to go through tough challenges alone. Being alone can easily throw us into a pit of bitterness and misery, thinking that no one really cares. A study conducted in 25 countries discovered that trust and happiness were closely related. The conclusion: the more trusting people are, the happier they are. Trust helps release oxytocin, a powerful hormone that acts as a neurotransmitter in the brain. It regulates social interaction and produces generosity and empathy, which are crucial in developing a healthy business relationship. Trust is also found to be closely related to having a healthy sense of well-being. According to a research, people who show large increases in oxytocin when they are trusted also tend to be more satisfied with life, are able to cope with adverse events and are less likely to be depressed. Trust makes us authentic. When we trust someone we don’t have to worry about letting them see the real us. You would want to see people for who they really are, right? This means that there are no lies and no putting on a mask just to appease others. Being completely honest with ourselves and with others is easily one of the most profound experiences we will ever know. When we trust each other, we find an inner sense of peace and harmony. Trust is a key ingredient to success. Every successful business is built on relationships and at the heart of all relationships is trust. Without each party trusting one another, the ability to come to an agreement is always going to be jeopardized. On the other hand, if a working environment is able to create a strong sense of trust within the company, they can see a lot of benefits that include teamwork, improved morale, and increased productivity. Conclusion The importance of building trust in an organization cannot be taken for granted. Without purposeful and consistent effort to promote trust and building strong relationships will almost certainly cause you to miss the success you desire to achieve. In order to build trust within your working environment, there are a number of ways to consider that include effective communication, respect, transparency of processes, equal sharing of information, and engaging all parties. Ultimately, trust can mean the difference between continual growth and filing for bankruptcy.