In the world of family entertainment centers, creating brand awareness, attracting weekday traffic, and increasing event bookings are essential for sustaining and growing your business. One highly effective strategy that has proven to be successful for many such establishments is USPS Every Door Direct Mailers (EDDM). In this blog, we will explore the benefits of using EDDM for family entertainment centers and how a specific method for route selection can significantly impact your results.
Benefits of USPS Every Door Direct Mailers
1. Creating Brand Awareness
Brand awareness is crucial for any business, and it's particularly important for family entertainment centers. EDDM allows you to saturate a specific geographic area with your marketing materials, ensuring that your brand and services are introduced to a wide audience. By reaching out to potential customers in your vicinity, you can increase their familiarity with your business, making it more likely for them to consider your center for their entertainment needs.
2. Increasing Weekday Traffic
Many family entertainment centers experience a lull in business during weekdays when families are typically busy with work, school, and other commitments. EDDM can help you address this challenge by promoting special weekday offers or events to entice people to visit during those off-peak times. By strategically targeting neighborhoods with attractive promotions, you can boost your weekday footfall and revenue.
3. Boosting Event Bookings
Birthday parties, corporate events, and group bookings are a significant source of revenue for family entertainment centers. EDDM can be a powerful tool for getting the word out about your event hosting services. By including eye-catching visuals and enticing offers on your mailers, you can capture the attention of families looking for a venue to celebrate special occasions. The increased exposure can result in a surge in event bookings, thus contributing to your overall revenue.
4. Overall Revenue Growth
The ultimate goal of any marketing strategy is to increase revenue, and EDDM is no exception. With the ability to reach a large and diverse audience in your local area, you can tap into new customer segments and encourage repeat business from existing customers. When implemented effectively, EDDM can have a significant impact on your bottom line.
Case Study: A 50% Increase in Birthday Party Bookings
One real-world example of the success of EDDM for family entertainment centers comes from a client who implemented this strategy and achieved remarkable results. By targeting specific neighborhoods with a high percentage of the population in the target age range, attractive household income levels, and suitable household sizes, the client saw their birthday party bookings increase by over 50% year over year (YoY). This impressive growth highlights the potential EDDM holds for this industry.
The Power of Route Selection
To get the most out of your EDDM campaign, it's crucial to choose your routes carefully. The specific method of route selection, as mentioned earlier, involves analyzing the following factors:
1. Percent of Population in a Specific Age Range: By identifying areas with a higher concentration of your target age group, you can direct your marketing efforts to where your potential customers are more likely to reside.
2. Average Household Income: Neighborhoods with a comfortable average household income are more likely to have disposable income for family entertainment. Prioritizing these areas can lead to a better return on investment.
3. Average Household Size: Understanding household sizes can help you tailor your promotions. For instance, neighborhoods with larger households might be more inclined to book group events or parties.
By combining these factors, you can create a highly effective EDDM campaign that maximizes your reach to the right audience.
USPS Every Door Direct Mailers provide an excellent opportunity for family entertainment centers to boost brand awareness, increase weekday traffic, grow event bookings, and ultimately enhance their overall revenue. The success story of our client, who achieved a remarkable 50% YoY increase in birthday party bookings, underscores the potential of this strategy. By carefully selecting routes based on population demographics, income levels, and household sizes, you can fine-tune your EDDM campaign to yield outstanding results for your family entertainment center. With the right approach, EDDM can be a game-changer for your business.