Pinterest is a massive online community that is filled with many opportunities for effective marketing strategies. With over 416 million monthly active users, there is a vast audience of people for you to market to.
Pinterest is a unique social media platform, and marketing can be a little more complicated than on other platforms. It is essential to understand how posting and sharing content on this platform works to focus your marketing efforts effectively.
Photo Focused Content
Pinterest is a unique social media platform in the way it presents content to its users. Pinterest is largely a visual platform, with posts or “pins” featuring an image attached to a link to an external site. Since the way content is shared on Pinterest is so unique, marketing on Pinterest is also a bit different from marketing on other social media platforms.
If you want to drive a lot of traffic to your site, you should use unique pictures that stand out from content that’s similar to yours. If you’re selling a product, you should make sure that you include clear pictures of it in action so that customers have a brief understanding of what your product is and to help the post better stand out.
Focus Your Marketing
While someone clicking on your pin has a lot to do with the picture you choose to use, it’s still important to remember SEO (search engine optimization) when writing your posts. You want as many people as possible to see what you’re selling, so keep SEO in mind when writing your posts to ensure that your pins are at the top of search results every time.
Like other social media platforms, Pinterest also utilizes hashtags to help provide accurate search results. One easy way you can implement some basic SEO is by paying attention to hashtags that are popular or trending with your marketing demographic. Use these popular hashtags in your post to help drive traffic to your site so long as they’re relevant.
Expand Your Network
Pinterest can be a major part of your marketing network, but you still want to share your pins across various social media platforms. Pins are great because of how sharable they are — you can easily share your pins through a direct link or by sharing them through Pinterest on Facebook or Twitter.
Sharing your pins across several social media platforms will help build your online presence and allow you to market your product, service, or company more effectively. Effective marketing efforts can lead to increased engagement, resulting in successful campaigns. The more people you reach, the more product you’ll sell, and the more successful you’ll be!
Pinterest Optimizer Service
The Pinterest Optimizer from Xceptional is an exciting service that can help you get the most out of marketing on Pinterest. It helps you with all of the different facets of posting on Pinterest, like creating, pinning, and sharing content, and even enables you to gain followers and attract more traffic to your site.
If you’re unsure of the best ways to market your product or your brand on Pinterest, let Xceptional’s service handle the hard part for you. We can help you execute successful marketing campaigns so you can focus on delivering quality to your customers.
To learn more you can contact us at marketing@xceptional.co