When it comes to improving marketing strategy, understanding what is driving success and failure is imperative.
To help Promesa achieve its goal of establishing a successful retail division of its brand in addition to its already successful wholesale division, we first did a deep dive analysis to get a comprehensive understanding of its retail operations. From existing marketing campaigns to key eCommerce website metrics.
Once we had this understanding it allowed us to create a comprehensive marketing strategy, roadmap, and forecast as well as deploy some eCommerce best practices to reach and surpass their goals.
AS OF OCTOBER 2022
Gross Annual Revenue
Yearly Returning Customers
Customer Lifetime Value
When you pair a great product with a great strategy from both a marketing and business discipline you can make magic happen. That is exactly what we helped Promesa do. From having a struggling retail division to increasing gross annual revenue by over 1,000% from when we started with them.
A few big factors that allowed us to accomplish this is getting a deep understanding of their previous efforts and KPI baselines before working with Xceptional. This enabled us to create a clear path forward and improve on their past success and avoid their previous failures.
In addition, we were able to drive better results by applying a comprehensive multi-channel strategy managed by one specialized team as opposed to separate vendors handling individual pieces of a strategy.