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The roadmap to success.
How we helped Promesa increase its gross annual revenue by over 250%.

Overview

 

When it comes to improving marketing strategy, understanding what is driving success and failure is imperative. 

 

To help Promesa achieve its goal of establishing a successful retail division of its brand in addition to its already successful wholesale division, we first did a deep dive analysis to get a comprehensive understanding of its retail operations. From existing marketing campaigns to key eCommerce website metrics.

 

Once we had this understanding it allowed us to create a comprehensive marketing strategy, roadmap, and forecast as well as deploy some eCommerce best practices to reach and surpass their goals.

Anchor 1

Strategies

Paid Social

Advertising

Content 

Marketing

Automated Email

Marketing

Search Engine
Marketing

Approach

Results

AS OF OCTOBER 2022

250%

Gross Annual Revenue

950%

Yearly Returning Customers

49%

Customer Lifetime Value

Conclusion
 

When you pair a great product with a great strategy from both a marketing and business discipline you can make magic happen. That is exactly what we helped Promesa do. From having a struggling retail division to increasing gross annual revenue by over 1,000% from when we started with them. 


A few big factors that allowed us to accomplish this is getting a deep understanding of their previous efforts and KPI baselines before working with Xceptional. This enabled us to create a clear path forward and improve on their past success and avoid their previous failures.

In addition, we were able to drive better results by applying a comprehensive multi-channel strategy managed by one specialized team as opposed to separate vendors handling individual pieces of a strategy.

Want to see how we can help your e-commerce company grow? 

Let's chat and see how we can help.

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