The roadmap to success.
How we helped Promesa increase its gross annual revenue by over 1,000%.

Overview

When it comes to improving marketing strategy, understanding what is driving success and failure is imperative.

To help Promesa achieve its goal of establishing a successful retail division of its brand in addition to its already successful wholesale division, we first did a deep dive analysis to get a comprehensive understanding of its retail operations. From existing marketing campaigns to key eCommerce website metrics.

Once we had this understanding it allowed us to create a comprehensive marketing strategy, roadmap, and forecast as well as deploy some eCommerce best practices to reach and surpass their goals.

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Strategies

Paid Social

Advertising

Content

Marketing

Automated Email

Marketing

Search Engine
Marketing

Very thankful for how Xceptional has elevated our business! They listen and assist in the idea process. Having their support coming out of a pandemic has been crucial to the growth of our business!

Karole Brown
General Manager Urban Air Crystal Lake

Approach

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1. Getting Under the Hood

The first thing we did was perform a top to bottom analytical deep dive to get a comprehensive understanding of their efforts prior to engaging with Xceptional as well as what their baseline key performance indicators (KPIs) were. For example, add to cart and conversion rates.

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2. The Best Path Forward

Armed with a revenue goal and the information we needed to help close the performance gaps, we got to work on creating an extensive strategy to hit those goals.

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3. Showtime

Once the foundational work for the strategy was completed such as data attribution testing, ad creation, and systems implementation, we launched the strategy.

4. To The Moon

Upon the initial launch of the strategy, we immediately saw big improvements from their previous vendors. With a continued emphasis on optimization and growth marketing, we have been able to continually help them hit their highest-grossing revenue months in company history.

Results

AS OF OCTOBER 2022

1,000%

Gross Annual Revenue

950%

Yearly Returning Customers

49%

Customer Lifetime Value

Conclusion

When you pair a great product with a great strategy from both a marketing and business discipline you can make magic happen. That is exactly what we helped Promesa do. From having a struggling retail division to increasing gross annual revenue by over 1,000% from when we started with them.

A few big factors that allowed us to accomplish this is getting a deep understanding of their previous efforts and KPI baselines before working with Xceptional. This enabled us to create a clear path forward and improve on their past success and avoid their previous failures.

In addition, we were able to drive better results by applying a comprehensive multi-channel strategy managed by one specialized team as opposed to separate vendors handling individual pieces of a strategy.