websights

SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

CREATE AN ACCOUNT FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!

CREATE ACCOUNT

ALREADY HAVE AN ACCOUNT?
QUESTIONS? CALL: (715) 629-1020
  • Client Portal
  • Referral Program

Xceptional

Xceptional

Xceptional is your Brand Development & Marketing Partner for the Digital Age

T (715) 629-1020
Email: info@xceptional.co

Xceptional
1290 Hosford St. Ste E, <br>Hudson, WI 54016 US

Open in Google Maps
  • HOME
  • SERVICES
  • ABOUT
  • PORTFOLIO
  • PROCESS
  • PARTNERS
  • BLOG
  • CONTACT
BOOK TODAY
  • Home
  • Xceptional Blog
  • Digital Marketing
  • Why your business should be active on social media – no matter your following
August 9, 2022

Why your business should be active on social media – no matter your following

Xceptional Team
Tuesday, 08 September 2020 / Published in Digital Marketing, Social Media

Why your business should be active on social media – no matter your following

Ah, wouldn’t it be nice to have a six-figure following across the major social media platforms: thousands of people seeing your Tweets, scrolling through your Instagram feed, receiving updates over Facebook?

The reality is that a following takes time to build and that big, shiny figure you preside over is going to be lower than you want.

Still, there are very real reasons to be active on social media – large following or not. Here are seven of the best.

The competition is doing it

The most obvious, irrefutable reason to be active on social media? Your competition will be leveraging Instagram, Twitter, Tik Tok, Facebook (throw a couple more into the mix if you like) for their gain. To miss out is to shoot yourself in the foot.

You can partner with social influencers

The world of social media is awash with full-time influencers who command an impressive following and are looking for business partnerships.

Though influencers aren’t going to work for free, they’re often less expensive than you might think, and they’ll be on hand to include a citation back to your core website (not just your social channels). This will help boost visibility for your website on search engines, so it’s a great little tactic to use.

It enables you to get noticed

On a platform like Instagram, which is inherently visual, you can pick up business simply by posting something mouthwatering and using popular hashtags to make your picture discoverable. This works especially well in big cities where people are looking for new experiences and searching for these experiences via popular terms.

It gives you new avenues to explore from an advertising perspective

Facebook is a powerful platform, letting you reach wide-ranging audiences, but Instagram is the exciting new kid on the block. Instead of sending out posts that only your followers will see, reach new customers by specifying location, demographic, interest and even behaviors. You can even market to people who are similar to your existing followers (“Lookalike Audiences”).

It makes you look good

Build your following and benefit from the social currency of a large number of fans.

Resist the temptation to “buy” fake followers – accounts that have opted for this tactic are easy to spot because they have an inflated audience but very little engagement. Ultimately this will hurt your reputation more than it’ll enhance it, and it’s unlikely to make you more money in the long run anyway. So what’s the point?

A far better tactic is to use targeted advertising to speak to potential customers, and incentivize them to follow your account in exchange for entry into a giveaway. This is not a failsafe method, of course, because they can always go ahead and unfollow you later, but it sure beats having a load of bots discoverable in your follower list.

 It gives agency to your customers

Chances are you’re delivering a product or a commodity that customers interact with. Should something go wrong, many of your clientele will prefer to get in touch with you over Facebook Messenger as opposed to having to trawl through your website for an email address.

It lends you credibility

If you have a reputation for fast customer response times, Facebook will reward you with a badge that credits you with this.

The algorithm looks at your messages over the last 30 days and takes an average from 90% of your fastest responses, discarding the 10% you were slower with (a fair system, all told).

Received fewer than 10 messages in a month? Your last 10 in totality will be looked at.

Never received 10 in the lifetime of your business? Facebook will still calculate your response time from those few messages you have received.

It’s a fair – and potentially beneficial – system.

Aim to respond within an hour to really impress potential and existing customers alike.

Share this:

  • Tweet
  • Print
  • Email
  • More
  • Pocket

Like this:

Like Loading...
Tagged under: digital marketing, Marketing, Social Media

What you can read next

How Apple’s Email Privacy Changes Will Affect Your Business
5 ways to increase engagement on social media
3 Reasons Your Business Needs a Google My Business Page

Leave a Reply Cancel reply

Recent Posts

  • Worried About What a Recession Might do to Your Business?

    Recessions are unavoidable, but if you plan ahe...
  • TikTok Tips For Your Business

    TikTok is dedicated to helping small businesses...
  • Have You Heard of NeuroMarketing?

    Want to connect with your customer base on a de...
  • Prepare your business for Summer 2022

    The summer slump can negatively impact company ...
  • How to Use Benchmarking to Improve Your Marketing

    Benchmarking helps you to define the goals that...

Recent Comments

  • Suhail Abbas on 2019 Guide For Making Hashtags Your #1 Social Strategy
  • Jeremy Tyler on 2019 Guide For Making Hashtags Your #1 Social Strategy
  • Jamie Petschow on The One Tool You Need to Have a Successful Social Media Platform
  • Vlad Calus on The One Tool You Need to Have a Successful Social Media Platform
  • Jeremy Tyler on 3 Steps on How to Successfully Network

Archives

  • July 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • March 2019
  • December 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • August 2017
  • May 2017
  • February 2017
  • August 2016
  • November 2015
  • October 2015
  • September 2015

Categories

  • Branding/Design
  • Data
  • Development
  • Digital Marketing
  • Facebook
  • Hosting
  • How To
  • Marketing
  • Mobile
  • Networking
  • News
  • Podcasting
  • Project Management
  • Sales
  • Search
  • Security
  • Social Media
  • Uncategorized
  • Web
  • Whiteboard Wednesday
  • Workplace

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1 other subscriber

We’re Social

  • View XceptionalDigitalAgency’s profile on Facebook
  • View _Xceptional_’s profile on Twitter
  • View _Xceptional_’s profile on Instagram
  • View UCZG0sM4OV9hMuhAKqpGP5PQ’s profile on YouTube
  • View +XceptionalWebDesignRiverFalls’s profile on Google+

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

  • PRIVACY POLICY
  • REFERRAL PROGRAM
  • CLIENT PORTAL
Xceptional

© 2021 XCEPTIONAL. All rights reserved.

TOP
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: