Have You Heard of NeuroMarketing?

Marketing psychology, also known as neuromarketing, is the application ofpsychological ideologies to a marketing strategy. Want to connect with your customer base on a deeper level? Maybe it’s time to considerwhat goes into the psychology of marketing. Any purchase decision ever made has hadan underlying psychological need behind it.  Psychology is the study of the
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Email Segmentation: A Brief Guide

Segmenting email can take a little time to organize at first, you might wonder if investing your time will be worth it. After all, can you really get more effective results through more targeted marketing? The answer is, segmenting email doesn’t actually take that long, and the return on investment is definitely worth your time!
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4 Must-Read Books For the Motivated Entrepreneur

For an aspiring entrepreneur, books are a wonderful tool. If you want to get a step ahead and level up your game, these are four books that you shouldn’t miss reading!
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3 Things the Olympics and Have in Common with Business

With the Olympic Games just around the corner, sports analogies are in the air everywhere in business. That is because there are so many similarities between business and the Olympics.
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