websights

SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

CREATE AN ACCOUNT FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!

CREATE ACCOUNT

ALREADY HAVE AN ACCOUNT?
QUESTIONS? CALL: (715) 629-1020
  • Client Portal
  • Referral Program

Xceptional

Xceptional

Xceptional is your Brand Development & Marketing Partner for the Digital Age

T (715) 629-1020
Email: info@xceptional.co

Xceptional
1290 Hosford St. Ste E, <br>Hudson, WI 54016 US

Open in Google Maps
  • HOME
  • SERVICES
  • ABOUT
  • PORTFOLIO
  • PROCESS
  • PARTNERS
  • BLOG
  • CONTACT
BOOK TODAY
  • Home
  • Xceptional Blog
  • Digital Marketing
  • Why Trial and Error Are So Important to Your Marketing Strategy
May 26, 2022

Why Trial and Error Are So Important to Your Marketing Strategy

Xceptional Team
Wednesday, 02 February 2022 / Published in Digital Marketing

Why Trial and Error Are So Important to Your Marketing Strategy

The digitalization of marketing and brands and a dramatic change in customer behavior have made marketing campaigns briefer over time. Markets are changing faster than they ever have. Of course, you need to have a marketing strategy, but in this day and age, your strategy must be moving and changing as fast as the world and market it operates in. 

The truth is, strategy without data analysis is useless. For your plan to be effective, you must measure the effectiveness of your campaigns and are willing to change direction as needed when things aren’t working. By properly using the data you collect, you will be able to allocate your marketing dollars and energy better and not spin your wheels needlessly with something that isn’t working. 

Balancing Persistence and Need to Change

Many business owners run into trouble figuring out how to be persistent while embracing change simultaneously. We have just discussed why you need to make changes to keep up and to be more cost-effective with your marketing. But, at the same time, everyone knows that persistence pays off in the end. 

You might be familiar with a statistic that says a customer normally needs to be exposed to your product seven times before they make a purchase. So, how do you know when to be persistent and when to make a change? 

Trial and Error in Business

The answer is trial and error. If you think about it, an awful lot of what you know you likely learned through trial and error. In fact, it is the method that built most of the successful businesses out there today. 

When you craft your marketing strategy, wouldn’t it be nice to know whether or not it will work? Trial and error can tell you. That is why there are beta versions, consumer market research groups, and many other tools used to test products and campaigns. 

This doesn’t necessarily mean that you must use formal (or expensive) methods to use trial and error to your advantage. When you use data analysis and keep a close eye on the effectiveness of specific campaigns, you get the same answers. Paying attention to key performance indicators (KPIs) like return on investment (ROI), cost per lead, cost per conversion, and incremental sales will allow you to see trends early and make appropriate changes. 

It is also to work with and employ people who are open to change and willing to try new methods. For example, hiring people willing to A/B test what you are working on gives you data much faster in a very cost-effective way. 

Utilize Your Data Effectively

The most important aspect of trial and error, as well as any marketing campaign, is properly measuring and testing your results. However, all of the testing and results in the world don’t do anything if you’re not using them correctly. 

Trust the data you gather and use it to make better decisions faster. Doing so will help improve your marketing strategy and processes in time.

Share this:

  • Tweet
  • Print
  • Email
  • More
  • Pocket

Like this:

Like Loading...

What you can read next

Social_Media_Blog_Coverphoto
2019 Guide For Making Hashtags Your #1 Social Strategy
6 Halloween Marketing Ideas for Your Local Business
Marketing Automation: Why Is It So Important, and How Do You Implement It?

Leave a Reply Cancel reply

Recent Posts

  • How to Use Benchmarking to Improve Your Marketing

    Benchmarking helps you to define the goals that...
  • Want to Scale? Standard Operating Procedures Are Your Best Friend

    Are you ready to see your business grow? You ca...
  • Is TikTok Right for Your Business?

    TikTok is exploding in popularity, and that may...
  • 3 Reasons Your Business Needs a Google My Business Page

    You might remember the five-pound phone book th...
  • 4 Signs You’re Ready to Scale Your Business

    You have worked hard and paid your dues. You in...

Recent Comments

  • Suhail Abbas on 2019 Guide For Making Hashtags Your #1 Social Strategy
  • Jeremy Tyler on 2019 Guide For Making Hashtags Your #1 Social Strategy
  • Jamie Petschow on The One Tool You Need to Have a Successful Social Media Platform
  • Vlad Calus on The One Tool You Need to Have a Successful Social Media Platform
  • Jeremy Tyler on 3 Steps on How to Successfully Network

Archives

  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • March 2019
  • December 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • August 2017
  • May 2017
  • February 2017
  • August 2016
  • November 2015
  • October 2015
  • September 2015

Categories

  • Branding/Design
  • Data
  • Development
  • Digital Marketing
  • Facebook
  • Hosting
  • How To
  • Marketing
  • Mobile
  • Networking
  • News
  • Podcasting
  • Project Management
  • Sales
  • Search
  • Security
  • Social Media
  • Uncategorized
  • Web
  • Whiteboard Wednesday
  • Workplace

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1 other subscriber

We’re Social

  • View XceptionalDigitalAgency’s profile on Facebook
  • View _Xceptional_’s profile on Twitter
  • View _Xceptional_’s profile on Instagram
  • View UCZG0sM4OV9hMuhAKqpGP5PQ’s profile on YouTube
  • View +XceptionalWebDesignRiverFalls’s profile on Google+

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

  • PRIVACY POLICY
  • REFERRAL PROGRAM
  • CLIENT PORTAL
Xceptional

© 2021 XCEPTIONAL. All rights reserved.

TOP
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: