5 ways to increase engagement on social media
Sunday, 18 October 2020
by Xceptional Team
In the article to follow, we will investigate 5 ways to increase engagement on various social media channels.
- Published in Digital Marketing, Social Media
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Social proof marketing: why it matters and how to leverage it
Wednesday, 14 October 2020
by Xceptional Team
Social proof marketing is the process of using this same mechanism to inspire people to purchase/use our product. Here is how to leverage it.
- Published in Digital Marketing, Social Media
Why your business should be active on social media – no matter your following
Tuesday, 08 September 2020
by Xceptional Team
Building a social following takes time to build and that big, shiny figure you preside over is going to be lower than you want.
Still, there are very real reasons to be active on social media. Here are seven of the best.
- Published in Digital Marketing, Social Media
2019 Guide For Making Hashtags Your #1 Social Strategy
Wednesday, 12 December 2018
by Jamie Petschow
Building a brand in today’s business landscape requires social media. Fortunately, the power of social media can be great without using too much time or money. To earn an ROI while keeping your input to a minimum, you will need a strategy. Our recommendation? Start with a hashtag strategy. Though social media platforms are continuously
- Published in Digital Marketing, Facebook, Networking, Sales, Search, Social Media
The Worst Advice We’ve Heard About Digital Marketing
Monday, 27 August 2018
by Jamie Petschow
A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that I’ve heard be told about Digital Marketing have been as wise. Because most marketers aren’t coming to me with poor advice, below are some common misconceptions I’ve heard clients repeat
- Published in Digital Marketing, Marketing
Hiring a Social Media Expert Will Save you Time and Money
Monday, 14 May 2018
by Chad VanCalster | VP of Production
If you’ve read the “Outliers” by Malcolm Gladwell, you’ll recognize the value of 10,000 hours. If you haven’t, let me catch you up with a synopsis. A common theme that appears throughout Outliers is the “10,000-Hour Rule”, based on a study by Anders Ericsson. Gladwell claims that greatness requires enormous time, using the source of The Beatles’ musical
- Published in Social Media
Tip for Increasing Organic Facebook Reach – Business Pages
Friday, 25 September 2015
by Jeremy Tyler
As a professional digital marketer and entrepreneur, Facebook has become an integrated part of both my personal and professional life. While sparking the conversation on my latest fishing photo or check-in at the Pier 500 is a breeze, sparking that same conversation and engagement on a Facebook Business Page Post is quite the opposite. Stopping to think
- Published in Social Media