Why your business should be active on social media – no matter your following

Building a social following takes time to build and that big, shiny figure you preside over is going to be lower than you want. Still, there are very real reasons to be active on social media. Here are seven of the best.
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2019 Guide For Making Hashtags Your #1 Social Strategy

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Building a brand in today’s business landscape requires social media. Fortunately, the power of social media can be great without using too much time or money. To earn an ROI while keeping your input to a minimum, you will need a strategy. Our recommendation? Start with a hashtag strategy. Though social media platforms are continuously
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The Worst Advice We’ve Heard About Digital Marketing

A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that I’ve heard be told about Digital Marketing have been as wise.  Because most marketers aren’t coming to me with poor advice, below are some common misconceptions I’ve heard clients repeat
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Hiring a Social Media Expert Will Save you Time and Money

If you’ve read the “Outliers” by Malcolm Gladwell, you’ll recognize the value of 10,000 hours. If you haven’t, let me catch you up with a synopsis.   A common theme that appears throughout Outliers is the “10,000-Hour Rule”, based on a study by Anders Ericsson. Gladwell claims that greatness requires enormous time, using the source of The Beatles’ musical
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Tip for Increasing Organic Facebook Reach – Business Pages

Increase Organic Reach for Facebook Business Pages
As a professional digital marketer and entrepreneur, Facebook has become an integrated part of both my personal and professional life. While sparking the conversation on my latest fishing photo or check-in at the Pier 500 is a breeze, sparking that same conversation and engagement on a Facebook Business Page Post is quite the opposite. Stopping to think
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