The Worst Advice We’ve Heard About Digital Marketing

A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that I’ve heard be told about Digital Marketing have been as wise.  Because most marketers aren’t coming to me with poor advice, below are some common misconceptions I’ve heard clients repeat
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Hiring a Social Media Expert Will Save you Time and Money

If you’ve read the “Outliers” by Malcolm Gladwell, you’ll recognize the value of 10,000 hours. If you haven’t, let me catch you up with a synopsis.   A common theme that appears throughout Outliers is the “10,000-Hour Rule”, based on a study by Anders Ericsson. Gladwell claims that greatness requires enormous time, using the source of The Beatles’ musical
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