Content marketing is focused on generating a positive experience for an audience to encourage them to buy a product or use a service. Content created for marketing should be tailored to the demographic you’d most like to reach.
The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips: 1. Offer eCourses eCourses are a unique type of content since they add outstanding value to your site. Even if you’re going to charge for an entire eCourse,