It was evident from our initial discovery meeting that PrimalHacker would be a company that pioneers the path for biohackers to follow. There was so much untapped potential in this avenue where science and nature collide. Since biohacking is a relatively new field of study and practice, we were able to lay out the framework that really had no restrictions or guidelines. We were able to create content and formulate plans to build on that would uncover the topics and teaching of this lifestyle and in the process learn a lot about it ourselves. We collaborated through the entire process with Thaddeus and Chris, the owners, to create a blueprint that would change the way people think about biohacking and how they will have access to resources and learning materials through this company.