A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that I’ve heard be told about Digital Marketing have been as wise. Because most marketers aren’t coming to me with poor advice, below are some common misconceptions I’ve heard clients repeat
Businesses, in general, exist for two main reasons: to generate new customers and to keep customers for the “long haul”. Now, there are a lot of ways to get new customers. In the not so distant past, the only way to this was through outbound marketing (newspaper, magazine, billboards, ads, TV and radio airtime, and
Great compensation packages. Security. Flexible working hours. Work-life balance. These are just some of the major benefits a job hunter is looking for nowadays. Seven years from now, millennials are set to make up 75 percent of the global workforce and they are the ones that tend to quit their jobs if they didn’t feel
I’m sure we’ve all walked into a conference room to awkwardly find a place to sit while waiting until the host formally starts the networking group – Then, stand up in front of everyone formed in a large circle and give your 30 second or less introduction speech. Is this really networking? Or
Working remote is high in demand. We are seeing it priority in requests from applicants, and with the economy as seeker-friendly as it is, telecommuting has become a benefit companies are matching. Studies show that one of the leading reasons employees leave for a new company is to accept an opportunity to work remote.
There are so many choices when it comes to your website designer/website developer. Quite frankly, it’s one of the easiest businesses to start. All you need is an email and a computer and you can open up your website business. But how do you filter out the bad from the good? Here are some key points that
Over the past thirty years, the United States has seen mind-boggling advancements in technology. In 1984, only 8 percent of U.S. households had a personal computer, the internet was virtually unheard of, and cellphones were gigantic. That was the year LeBron James and Katy Perry were born.
There’s a wide variety of misconceptions about sales and what the job description entails. In today’s age, the word “sales” has somehow come about having a negative connotation. Let us dive in and address some of these things! Salespeople are uneducated “I’m Not Good at Sales” Sales is Easy Good Salespeople
If you’ve read the “Outliers” by Malcolm Gladwell, you’ll recognize the value of 10,000 hours. If you haven’t, let me catch you up with a synopsis. A common theme that appears throughout Outliers is the “10,000-Hour Rule”, based on a study by Anders Ericsson. Gladwell claims that greatness requires enormous time, using the source of The Beatles’ musical
Hey Marketers, having trouble proving a campaign’s success? Regardless of who you’re reporting to, an in house supervisor or a client, below are four important metrics everyone will want to hear. With this you will be able to highlight how well you’re working within each asset of the campaign- using the type of measurement that