Content marketing is focused on generating a positive experience for an audience to encourage them to buy a product or use a service. Content created for marketing should be tailored to the demographic you’d most like to reach.
No one could have predicted the way the year would unfold. COVD-19 has disrupted almost every industry and brought a temporary end to a way of life we’re accustomed to. What’s more, protests have sparked across the world in reaction to the death of George Floyd. Uncertainty abounds, and yet in business, staying agile has
Jeremy Tyler, the Founder & CEO of Xceptional, and Hilda Labrada Gore, Host of the Wise Traditions Podcast and Co-author of Podcasting Mad Simple, talk about the importance of podcasting in today’s digital age and how to get your very own podcast started.
A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that I’ve heard be told about Digital Marketing have been as wise. Because most marketers aren’t coming to me with poor advice, below are some common misconceptions I’ve heard clients repeat
Hey Marketers, having trouble proving a campaign’s success? Regardless of who you’re reporting to, an in house supervisor or a client, below are four important metrics everyone will want to hear. With this you will be able to highlight how well you’re working within each asset of the campaign- using the type of measurement that
The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips: 1. Offer eCourses eCourses are a unique type of content since they add outstanding value to your site. Even if you’re going to charge for an entire eCourse,
There’s a good chance you know about the legendary seven wonders of the world: there are the Great Pyramids of Giza, the Hanging Gardens of Babylon and the Roman Colosseum, among many other impressive man-made feats. However, did you know that there is actually an eighth wonder of the world, and this eighth wonder isn’t
Out With the Old…In With the New When FTP came to us with a proposal to revamp their website, we gladly accepted. We have seen many cases like theirs in which the website just isn’t creating a following like it should. We have seen many companies with these outdated sites that are struggling with gaining