5 ways to get the most out of your marketing spend
Wednesday, 05 August 2020
When times are tough, one of the first things to go is the marketing budget. Advertising suddenly seems like a luxury. That's not a good strategy.
- Published in Digital Marketing, How To
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How to strategically position your brand during tough times
Wednesday, 22 July 2020
No one could have predicted the way the year would unfold. COVD-19 has disrupted almost every industry and brought a temporary end to a way of life we’re accustomed to. What’s more, protests have sparked across the world in reaction to the death of George Floyd. Uncertainty abounds, and yet in business, staying agile has
- Published in Digital Marketing, How To, Marketing
The Importance of Podcasting & How to Get Started
Friday, 01 March 2019
Jeremy Tyler, the Founder & CEO of Xceptional, and Hilda Labrada Gore, Host of the Wise Traditions Podcast and Co-author of Podcasting Mad Simple, talk about the importance of podcasting in today’s digital age and how to get your very own podcast started.
- Published in How To, Marketing, Podcasting
3 Steps on How to Successfully Network
Friday, 29 June 2018
I’m sure we’ve all walked into a conference room to awkwardly find a place to sit while waiting until the host formally starts the networking group – Then, stand up in front of everyone formed in a large circle and give your 30 second or less introduction speech. Is this really networking? Or
Find your Groove: Thrive at Work (Yes, Enjoy Your Day Job)
Wednesday, 14 March 2018
Unfortunately, many of us cannot get-by working five hour weeks, and even if you love your job, sometimes we wish, well, that we didn’t have to have one! This may not be the easiest route, so how can we enjoy the spot we spend most of our days? If you’re open to a new perspective,
10 Brilliant Ideas for Lead-Generating Website Content
Wednesday, 07 March 2018
The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips: 1. Offer eCourses eCourses are a unique type of content since they add outstanding value to your site. Even if you’re going to charge for an entire eCourse,