5 ways to get the most out of your marketing spend

Five ways to get the most out of your marketing spend
When times are tough, one of the first things to go is the marketing budget. Advertising suddenly seems like a luxury. That's not a good strategy.
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How to strategically position your brand during tough times

How to strategically position your brand during tough times
No one could have predicted the way the year would unfold. COVD-19 has disrupted almost every industry and brought a temporary end to a way of life we’re accustomed to. What’s more, protests have sparked across the world in reaction to the death of George Floyd. Uncertainty abounds, and yet in business, staying agile has
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The Importance of Podcasting & How to Get Started

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Jeremy Tyler, the Founder & CEO of Xceptional, and Hilda Labrada Gore, Host of the Wise Traditions Podcast and Co-author of Podcasting Mad Simple, talk about the importance of podcasting in today’s digital age and how to get your very own podcast started.
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The One Tool You Need to Have a Successful Social Media Platform

Keeping up with Social Media is not easy.  There are constant changes to algorithms, and these channels are demanding a lot more than a post here or there to keep your audience growing. Hiring an expert can be a help, but whether you keep it in-house or outsource you will want to know what is
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3 Steps on How to Successfully Network

I’m sure we’ve all walked into a conference room to awkwardly find a place to sit while waiting until the host formally starts the networking group – Then, stand up in front of everyone formed in a large circle and give your 30 second or less introduction speech.   Is this really networking?   Or
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Find your Groove: Thrive at Work (Yes, Enjoy Your Day Job)

Unfortunately, many of us cannot get-by working five hour weeks, and even if you love your job, sometimes we wish, well, that we didn’t have to have one!  This may not be the easiest route, so how can we enjoy the spot we spend most of our days? If you’re open to a new perspective,
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10 Brilliant Ideas for Lead-Generating Website Content

The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips: 1. Offer eCourses eCourses are a unique type of content since they add outstanding value to your site. Even if you’re going to charge for an entire eCourse,
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