3 Reasons Your Business Needs a Google My Business Page

You might remember the five-pound phone book that your parents or grandparents kept on the desk. Google My Business is the virtual equivalent to the old paper phone books. It helps people find your business when something causes them to need the type of service that your company offers.
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4 Marketing Trends You Should Know for 2022

Here are some of the new trends in marketing that you should be taking advantage of in the new year if you want to keep your brand or business on top.
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How to Identify Your Target Audience

Identifying your target audience can make your marketing campaigns significantly more cost-effective. This is because they help you to focus your efforts on specific prospective customers who are more likely to actually follow through on purchasing the kinds of goods or services you sell.
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Small Business Goals to Start the New Year Right

As the end of the year quickly approaches, there are some things that all business owners, no matter what kind of business you have, should do. It is always important to get the most out of every trial and capitalize on every win.
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Business Holiday Prep Checklist

To help your small business prepare for a potentially complicated holiday season, we’ve prepared a brief checklist of things to do to make sure you’re ready to celebrate and prepare for anything that comes your way!
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6 Halloween Marketing Ideas for Your Local Business

Halloween is a time of year when customers go into a buying frenzy. If your business wants to get in on this fast-paced period of consumer buying, take a look at these marking ideas to put your local business on the top of the list for local shoppers.
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How Apple’s Email Privacy Changes Will Affect Your Business

For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the information being put out. However, with Apple’s new email privacy update, this metric may become a thing of the past.
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Why You Must Measure Marketing Campaign Effectiveness

Measuring marketing campaign effectiveness is your way to ensure you are getting the biggest bang for your marketing bucks; not doing so is like driving at night with no headlights.
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3 Ways To Use The Instagram Algorithm To Increase Your Engagement

If you feel like your Instagram content doesn’t receive the engagement it deserves, you probably are not using the algorithm to your advantage. Keep reading to learn more about the Instagram algorithm and how to use it to increase your overall engagement.
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Why Building Your Customer Lists is More Important Than Ever and a Few Ways To Do It

Third-party cookies have been an essential tool for small businesses to track customer movements around the internet. The problem is Google and Apple are both putting a stop to third-party cookies. While this may sound great as a consumer, small businesses will suffer unless they have a strong customer list and ways to keep the
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