The summer slump can negatively impact company profits if not properly addressed by its marketing department. But how can a company get its customers’ attention during the dog days of summer?

Benchmarking helps you to define the goals that you should be striving for by determining where you stand in comparison to your own past results (internal benchmarking), competitors (competitive benchmarking), or your industry (strategic benchmarking).

TikTok is exploding in popularity, and that may have you wondering if now is the time for your business to join the platform. There are more than a billion users, and estimates are that about half are in the United States. With that many users and the platform itself launching new business tools, the real question might be, why haven’t you signed your business up for TikTok yet?

The digitalization of marketing and brands and a dramatic change in customer behavior have made marketing campaigns briefer over time. Markets are changing faster than they ever have. Of course, you need to have a marketing strategy, but in this day and age, your strategy must be moving and changing as fast as the world and market it operates in.

You might remember the five-pound phone book that your parents or grandparents kept on the desk. Google My Business is the virtual equivalent to the old paper phone books. It helps people find your business when something causes them to need the type of service that your company offers.

Here are some of the new trends in marketing that you should be taking advantage of in the new year if you want to keep your brand or business on top.

Identifying your target audience can make your marketing campaigns significantly more cost-effective. This is because they help you to focus your efforts on specific prospective customers who are more likely to actually follow through on purchasing the kinds of goods or services you sell.