6 Halloween Marketing Ideas for Your Local Business

Halloween is a time of year when customers go into a buying frenzy. If your business wants to get in on this fast-paced period of consumer buying, take a look at these marking ideas to put your local business on the top of the list for local shoppers.
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How Apple’s Email Privacy Changes Will Affect Your Business

For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the information being put out. However, with Apple’s new email privacy update, this metric may become a thing of the past.
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Why You Must Measure Marketing Campaign Effectiveness

Measuring marketing campaign effectiveness is your way to ensure you are getting the biggest bang for your marketing bucks; not doing so is like driving at night with no headlights.
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3 Ways To Use The Instagram Algorithm To Increase Your Engagement

If you feel like your Instagram content doesn’t receive the engagement it deserves, you probably are not using the algorithm to your advantage. Keep reading to learn more about the Instagram algorithm and how to use it to increase your overall engagement.
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Why Building Your Customer Lists is More Important Than Ever and a Few Ways To Do It

Third-party cookies have been an essential tool for small businesses to track customer movements around the internet. The problem is Google and Apple are both putting a stop to third-party cookies. While this may sound great as a consumer, small businesses will suffer unless they have a strong customer list and ways to keep the
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Marketing Automation: Why Is It So Important, and How Do You Implement It?

Implementing marketing automation into your business can help you keep up with online marketing while also lightening your team's workload.
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5 Easy Ways to Generate Social Media Content

Social media is one of the easiest ways to build an online reputation for your business. Platforms like Twitter, Facebook, Pinterest, and Instagram allow you to share nearly any type of content you can imagine with your audience
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3 Market Research Strategies for New Products or Services

Effective market research is essential for getting the most out of your marketing campaigns. Market research can help you learn more about your business, your competitors, and your potential customers.
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How To Take Advantage Of Viral Topics

Taking advantage of a viral topic is an excellent way for small businesses to launch themselves to success.
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What is Inbound Marketing? (…and How to Do It Well!)

Inbound marketing is the process of reaching out to your customers through relevant, helpful content that encourages them to buy your service or product. Learn how to do it right!
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