Why your business should be active on social media – no matter your following

Building a social following takes time to build and that big, shiny figure you preside over is going to be lower than you want. Still, there are very real reasons to be active on social media. Here are seven of the best.
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5 ways to get the most out of your marketing spend

Five ways to get the most out of your marketing spend
When times are tough, one of the first things to go is the marketing budget. Advertising suddenly seems like a luxury. That's not a good strategy.
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How to strategically position your brand during tough times

How to strategically position your brand during tough times
No one could have predicted the way the year would unfold. COVD-19 has disrupted almost every industry and brought a temporary end to a way of life we’re accustomed to. What’s more, protests have sparked across the world in reaction to the death of George Floyd. Uncertainty abounds, and yet in business, staying agile has
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2019 Guide For Making Hashtags Your #1 Social Strategy

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Building a brand in today’s business landscape requires social media. Fortunately, the power of social media can be great without using too much time or money. To earn an ROI while keeping your input to a minimum, you will need a strategy. Our recommendation? Start with a hashtag strategy. Though social media platforms are continuously
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The One Tool You Need to Have a Successful Social Media Platform

Keeping up with Social Media is not easy.  There are constant changes to algorithms, and these channels are demanding a lot more than a post here or there to keep your audience growing. Hiring an expert can be a help, but whether you keep it in-house or outsource you will want to know what is
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The Worst Advice We’ve Heard About Digital Marketing

A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that I’ve heard be told about Digital Marketing have been as wise.  Because most marketers aren’t coming to me with poor advice, below are some common misconceptions I’ve heard clients repeat
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