6 Halloween Marketing Ideas for Your Local Business

Halloween is a time of year when customers go into a buying frenzy. If your business wants to get in on this fast-paced period of consumer buying, take a look at these marking ideas to put your local business on the top of the list for local shoppers.
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How Apple’s Email Privacy Changes Will Affect Your Business

For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the information being put out. However, with Apple’s new email privacy update, this metric may become a thing of the past.
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Why You Must Measure Marketing Campaign Effectiveness

Measuring marketing campaign effectiveness is your way to ensure you are getting the biggest bang for your marketing bucks; not doing so is like driving at night with no headlights.
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What Is Minimalist Design & How Can It Work for Your Brand?

Minimalist design is the big thing in marketing strategies right now, and there is a good reason for it. Minimalist design in logo design, branding, and other aspects of marketing, when done correctly, is timeless and memorable.
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Email Segmentation: A Brief Guide

Segmenting email can take a little time to organize at first, you might wonder if investing your time will be worth it. After all, can you really get more effective results through more targeted marketing? The answer is, segmenting email doesn’t actually take that long, and the return on investment is definitely worth your time!
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4 Must-Read Books For the Motivated Entrepreneur

For an aspiring entrepreneur, books are a wonderful tool. If you want to get a step ahead and level up your game, these are four books that you shouldn’t miss reading!
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3 Things the Olympics and Have in Common with Business

With the Olympic Games just around the corner, sports analogies are in the air everywhere in business. That is because there are so many similarities between business and the Olympics.
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3 Ways To Use The Instagram Algorithm To Increase Your Engagement

If you feel like your Instagram content doesn’t receive the engagement it deserves, you probably are not using the algorithm to your advantage. Keep reading to learn more about the Instagram algorithm and how to use it to increase your overall engagement.
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Why Building Your Customer Lists is More Important Than Ever and a Few Ways To Do It

Third-party cookies have been an essential tool for small businesses to track customer movements around the internet. The problem is Google and Apple are both putting a stop to third-party cookies. While this may sound great as a consumer, small businesses will suffer unless they have a strong customer list and ways to keep the
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Marketing Automation: Why Is It So Important, and How Do You Implement It?

Implementing marketing automation into your business can help you keep up with online marketing while also lightening your team's workload.
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