How to strategically position your brand during tough times

How to strategically position your brand during tough times
No one could have predicted the way the year would unfold. COVD-19 has disrupted almost every industry and brought a temporary end to a way of life we’re accustomed to. What’s more, protests have sparked across the world in reaction to the death of George Floyd. Uncertainty abounds, and yet in business, staying agile has
Read more
No Comments

The Importance of Trust in the Workplace

Businesses, in general, exist for two main reasons: to generate new customers and to keep customers for the “long haul”. Now, there are a lot of ways to get new customers. In the not so distant past, the only way to this was through outbound marketing (newspaper, magazine, billboards, ads, TV and radio airtime, and
Read more
No Comments

Whiteboard Wednesday #001 – What would you like to see?

We’re looking for your feedback! Our new Whiteboard Wednesday series kicks off in April and we’d like to know what digital marketing and business topics you’d like to know about. Share your ideas in the comments and we’ll be sure to take them into consideration as we plan our Whiteboard Wednesday series!
Read more
No Comments

Triple Your Sales Funnel With the 8th Wonder of the World

There’s a good chance you know about the legendary seven wonders of the world: there are the Great Pyramids of Giza, the Hanging Gardens of Babylon and the Roman Colosseum, among many other impressive man-made feats. However, did you know that there is actually an eighth wonder of the world, and this eighth wonder isn’t
Read more
No Comments

How To Grow Your Business Through Organic Search with SEO

How to Measure ROI with Search
I would like you to think of the last time you made a major purchase, decided what restaurant to go to, or needed to know how to solve a problem. I am willing to put money that you 'Googled' what it was that you were trying to find. From reviews and pricing to directions on your smartphone, there is a reason why 'Googling' has now become a verb.
Read more
No Comments

Tip for Increasing Organic Facebook Reach – Business Pages

Increase Organic Reach for Facebook Business Pages
As a professional digital marketer and entrepreneur, Facebook has become an integrated part of both my personal and professional life. While sparking the conversation on my latest fishing photo or check-in at the Pier 500 is a breeze, sparking that same conversation and engagement on a Facebook Business Page Post is quite the opposite. Stopping to think
Read more
No Comments