Building a brand in today’s business landscape requires social media. Fortunately, the power of social media can be great without using too much time or money. To earn an ROI while keeping your input to a minimum, you will need a strategy. Our recommendation? Start with a hashtag strategy. Though social media platforms are continuously
Keeping up with Social Media is not easy. There are constant changes to algorithms, and these channels are demanding a lot more than a post here or there to keep your audience growing. Hiring an expert can be a help, but whether you keep it in-house or outsource you will want to know what is
A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that I’ve heard be told about Digital Marketing have been as wise. Because most marketers aren’t coming to me with poor advice, below are some common misconceptions I’ve heard clients repeat
Working remote is high in demand. We are seeing it priority in requests from applicants, and with the economy as seeker-friendly as it is, telecommuting has become a benefit companies are matching. Studies show that one of the leading reasons employees leave for a new company is to accept an opportunity to work remote.
Hey Marketers, having trouble proving a campaign’s success? Regardless of who you’re reporting to, an in house supervisor or a client, below are four important metrics everyone will want to hear. With this you will be able to highlight how well you’re working within each asset of the campaign- using the type of measurement that
I cannot emphasize enough how much I appreciate the ease these apps make my job (and for those who had introduced the apps to me)! However, many of these applications are a bit particular to the Marketing industry. Even so, try not to let it keep you from trailing yourself. Start using Accelo, HubSpot, PLANN, WordStream and Lynda.com today to utilize all these apps have to offer!
Unfortunately, many of us cannot get-by working five hour weeks, and even if you love your job, sometimes we wish, well, that we didn’t have to have one! This may not be the easiest route, so how can we enjoy the spot we spend most of our days? If you’re open to a new perspective,