Having trouble getting exposure and driving traffic to your website? If so, then one of the reasons could be because of a lack of brand awareness. If people don’t know you exist, how can they discover you?
We’ve outlined 3 great ways to increase your brand awareness , get more exposure, and drive more targeted traffic to your website.
Improve Email Marketing
Emails are one of the best ways to get clicks to your site. Your subject line needs to be powerful. Your emails should be straight-forward and to the point; people do not have time for clutter. Look to eliminate those subscribers who are not taking action. Your business does not benefit from ineffective campaigns, and numbers that are skewed can throw off your goals.
- Create a contact list
- Database nurturing – clean out contacts that don’t engage or don’t open your emails
- A/B Test Content – see what drives the most traffic to your site
- Segment your customer lists – communicate most relevantly to your clients
Boost Organic Content
One of the best ways for a company to integrate paid with organic is to have a budget for extending the reach of its organic content by using paid advertising efforts. Due to evolving social platforms, it’s becoming increasingly harder to reach users using organic marketing; therefore, giving each piece of content an extra push with paid marketing allows you to increase your reach and results.
The best type of content to drive link clicks should include blogs, and writing informative evergreen blog posts. Boost your blogs by using paid social media; which is a great way to get targeted traffic. Some examples of this are Facebook Ads, Twitter Ads, LinkedIn Ads, and Facebook remarketing. You can choose your age demographic, their interests, and get very focused on who your target market is.
Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. Remember: you won’t be able to generate leads for your business if nobody can find you. How often do you update your website? If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now. To drive more traffic to your website you need to give visitors a reason to keep coming back.
A big factor that impacts your SEO ranking is called dwell time. This relates to how much time people spend on your website per visit. If your site has fresh, exciting (good blog content), or newsworthy information, it will keep visitors on your page longer and improve your dwell time. This in turn will improve your SEO.
After you’ve improved SEO related content for your website’s title, description, URL, snippets, and site-links, there are websites you can use to measure the potential effectiveness of these, such as Hubspot’s tool here.
SEO is a robust strategy, and there is a lot that goes into it. Consulting an SEO expert will be beneficial. This is something Xceptional is happy to help with.
Yes, organic traffic is very important, which can be improved by creating good quality content and titles. That’s why every marketer is putting their extra efforts into optimizing their content. But there are numerous ways to increase website traffic, and hopefully, the above list will help you with ultimately increasing your clicks.