4 Signs You’re Ready to Scale Your Business

You have worked hard and paid your dues. You invested the time and effort to establish and grow your business. Now it is time to scale your business, or is it? Are you wondering if your business and you are ready?
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4 Marketing Trends You Should Know for 2022

Here are some of the new trends in marketing that you should be taking advantage of in the new year if you want to keep your brand or business on top.
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How to Identify Your Target Audience

Identifying your target audience can make your marketing campaigns significantly more cost-effective. This is because they help you to focus your efforts on specific prospective customers who are more likely to actually follow through on purchasing the kinds of goods or services you sell.
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Small Business Goals to Start the New Year Right

As the end of the year quickly approaches, there are some things that all business owners, no matter what kind of business you have, should do. It is always important to get the most out of every trial and capitalize on every win.
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Business Holiday Prep Checklist

To help your small business prepare for a potentially complicated holiday season, we’ve prepared a brief checklist of things to do to make sure you’re ready to celebrate and prepare for anything that comes your way!
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6 Halloween Marketing Ideas for Your Local Business

Halloween is a time of year when customers go into a buying frenzy. If your business wants to get in on this fast-paced period of consumer buying, take a look at these marking ideas to put your local business on the top of the list for local shoppers.
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How Apple’s Email Privacy Changes Will Affect Your Business

For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the information being put out. However, with Apple’s new email privacy update, this metric may become a thing of the past.
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Why You Must Measure Marketing Campaign Effectiveness

Measuring marketing campaign effectiveness is your way to ensure you are getting the biggest bang for your marketing bucks; not doing so is like driving at night with no headlights.
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What Is Minimalist Design & How Can It Work for Your Brand?

Minimalist design is the big thing in marketing strategies right now, and there is a good reason for it. Minimalist design in logo design, branding, and other aspects of marketing, when done correctly, is timeless and memorable.
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Email Segmentation: A Brief Guide

Segmenting email can take a little time to organize at first, you might wonder if investing your time will be worth it. After all, can you really get more effective results through more targeted marketing? The answer is, segmenting email doesn’t actually take that long, and the return on investment is definitely worth your time!
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