4 Signs You’re Ready to Scale Your Business
Wednesday, 29 December 2021
You have worked hard and paid your dues. You invested the time and effort to establish and grow your business. Now it is time to scale your business, or is it? Are you wondering if your business and you are ready?
- Published in Marketing
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4 Marketing Trends You Should Know for 2022
Sunday, 05 December 2021
Here are some of the new trends in marketing that you should be taking advantage of in the new year if you want to keep your brand or business on top.
- Published in Digital Marketing
How to Identify Your Target Audience
Wednesday, 24 November 2021
Identifying your target audience can make your marketing campaigns significantly more cost-effective. This is because they help you to focus your efforts on specific prospective customers who are more likely to actually follow through on purchasing the kinds of goods or services you sell.
- Published in Digital Marketing
Small Business Goals to Start the New Year Right
Thursday, 11 November 2021
As the end of the year quickly approaches, there are some things that all business owners, no matter what kind of business you have, should do. It is always important to get the most out of every trial and capitalize on every win.
- Published in Development, Digital Marketing
Business Holiday Prep Checklist
Tuesday, 26 October 2021
To help your small business prepare for a potentially complicated holiday season, we’ve prepared a brief checklist of things to do to make sure you’re ready to celebrate and prepare for anything that comes your way!
- Published in Digital Marketing
6 Halloween Marketing Ideas for Your Local Business
Wednesday, 13 October 2021
Halloween is a time of year when customers go into a buying frenzy. If your business wants to get in on this fast-paced period of consumer buying, take a look at these marking ideas to put your local business on the top of the list for local shoppers.
- Published in Digital Marketing
How Apple’s Email Privacy Changes Will Affect Your Business
Sunday, 03 October 2021
For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the information being put out. However, with Apple’s new email privacy update, this metric may become a thing of the past.
- Published in Digital Marketing
Why You Must Measure Marketing Campaign Effectiveness
Friday, 03 September 2021
Measuring marketing campaign effectiveness is your way to ensure you are getting the biggest bang for your marketing bucks; not doing so is like driving at night with no headlights.
- Published in Digital Marketing
What Is Minimalist Design & How Can It Work for Your Brand?
Tuesday, 17 August 2021
Minimalist design is the big thing in marketing strategies right now, and there is a good reason for it. Minimalist design in logo design, branding, and other aspects of marketing, when done correctly, is timeless and memorable.
- Published in Branding/Design
Email Segmentation: A Brief Guide
Thursday, 05 August 2021
Segmenting email can take a little time to organize at first, you might wonder if investing your time will be worth it. After all, can you really get more effective results through more targeted marketing? The answer is, segmenting email doesn’t actually take that long, and the return on investment is definitely worth your time!
- Published in Uncategorized