Xceptional Team
3 Marketing Lessons Learned from the Barbie Movie
In just three short weeks the Barbie movie amassed an astonishing $1 billion in revenue. Movie-goers are going out in droves, dressed in...
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Xceptional Team
- Aug 8
- 2 min
Tips for Developing Brand Positioning
When a new business is created or rebranded, it takes on a life. It has a certain persona, a mission, and a problem that it solves....
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Xceptional Team
- Jul 30
- 2 min
How to Develop Content Based on Your Audience
Content creation is all the rage. In fact, content creators are in record-high demand as the age of influencers has greatly impacted how...
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Xceptional Team
- Jul 7
- 2 min
What is a KPI and Why You Need Them
Good marketing requires a thoughtful strategy, impactful messaging, and crisp delivery. With so much effort going into well-executed...
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Xceptional Team
- Jun 22
- 2 min
3 Easy Ways to Improve Your Marketing
In marketing, it’s easy to get stuck – doing the same things you’ve always done because they used to work. As time goes on, those same...
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Xceptional Team
- Jun 12
- 2 min
The Pros and Cons of Artificial Intelligence in Marketing
Advancements in technology bring a lot of change to every facet of our lives – especially how we work. The adage of “work smarter, not...
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Máté Gerner
- May 23
- 2 min
Hottest Trends in E-commerce Right Now
The 2020 pandemic changed a lot about the way we live, including how we shop. With covid-era restrictions in place, online shopping...
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Xceptional Team
- May 7
- 2 min
Common Misconceptions about Marketing
Marketing is so ingrained in our lives, yet it’s wildly misunderstood. Many people claim to have a full grasp of what marketing is, but...
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Xceptional Team
- Apr 8
- 2 min
Understanding Influencer Marketing
In this article, we'll answer some of the fundamental questions about influencers and their purpose in marketing.
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Xceptional Team
- Apr 3
- 2 min
How to Kill it with Video Marketing Content
With the proliferation of handheld devices and the increasing amount of screentime consumers are participating in, it’s no wonder that...
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Xceptional Team
- Mar 16
- 2 min
3 Top Ways to Increase Audience Engagement
As a business owner or marketer, you understand that your audience is the lifeblood for your product or service. You know that without...
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Xceptional Team
- Mar 8
- 2 min
Top Tips to Make Your Business Standout in a Crowded Market
Aside from developing a product or service that benefits your target segment, here are some tips to help your brand standout in a crowded in
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Xceptional Team
- Feb 16
- 2 min
Why Audience Segmentation is So Important
Why Audience Segmentation is Important When cleaning out promotional emails from your inbox, have you ever wondered why you were...
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Xceptional Team
- Jan 31
- 2 min
4 Methods to Manage Your Online Reputation
Whether you are in business or embarking on a personal brand journey, your name will be what defines you. What that means is your brand...
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Xceptional Team
- Jan 16
- 2 min
The Pros and Cons of Gating Content
The gating, or restriction of downloading content until information is supplied by an individual, of content is a common practice for...
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Xceptional Team
- Jan 3
- 2 min
Marketing Trends to Try in 2023
As one year closes, another year begins. And just as sure as the calendar year will change over, we can be sure that the way we market to...
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Xceptional Team
- Dec 16, 2022
- 2 min
Tips for Building a Successful Relationship with Your Marketing Agency
Marketing is a fast-paced, ever-evolving industry that requires a lot of attention. Corporations with in-house marketing teams can...
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Xceptional Team
- Dec 2, 2022
- 2 min
3 Ways to Extend the Life of Your Content Marketing
Content is king. A popular quote by Bill Gates that is now the mantra of many marketing teams, and for good reason. Content marketing is...
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Xceptional Team
- Nov 18, 2022
- 2 min
Rebranding? Here's How to Get Started
There are endless reasons why a business may be interested in reinventing themselves – from developing a new product, moving past a...
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Tarek Elkattan
- Oct 24, 2022
- 2 min
Having Difficulty Measuring Marketing Performance? Try This...
Measuring direct conversion tracking from specific channels such as Facebook and Google can get difficult. For example, the same person...
61 views0 comments
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