Halloween is a time of year when customers go into a buying frenzy. If your business wants to get in on this fast-paced period of consumer buying, take a look at these marking ideas to put your local business on the top of the list for local shoppers.
For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the information being put out. However, with Apple’s new email privacy update, this metric may become a thing of the past.
Minimalist design is the big thing in marketing strategies right now, and there is a good reason for it. Minimalist design in logo design, branding, and other aspects of marketing, when done correctly, is timeless and memorable.
Segmenting email can take a little time to organize at first, you might wonder if investing your time will be worth it. After all, can you really get more effective results through more targeted marketing? The answer is, segmenting email doesn’t actually take that long, and the return on investment is definitely worth your time!
If you feel like your Instagram content doesn’t receive the engagement it deserves, you probably are not using the algorithm to your advantage. Keep reading to learn more about the Instagram algorithm and how to use it to increase your overall engagement.
Third-party cookies have been an essential tool for small businesses to track customer movements around the internet. The problem is Google and Apple are both putting a stop to third-party cookies. While this may sound great as a consumer, small businesses will suffer unless they have a strong customer list and ways to keep the